Exploring being female (for that's what we are) in a world of media myths, publishing incompetence, and marketing madness -- as well as the female submission and subscription to those messages.

Monday, November 22, 2010

Is it just me, or do you hear Bob Dylan singing Lay Lady Lay?

Just love the cover on this April 1971 GQ Magazine. Check out the cover stories: "Hair After The Fallout," and murses are nothing new.

Saturday, November 6, 2010

Hunter's Cap With Ear Flaps Exposes Fashion Magazine As A Whore

The first thing I thought when I spotted this ad was, "Um, how much did you charge for that, Elle? And did you feel dirty afterwards?"

It's not just me making a snarky presumption about the placement of this product in the December issue of Elle -- right there at the tippy-top of this "Winter Perspectives Holiday Gift Guide," in the proverbial fine print, there's the word "Promotion." But does the word really need to be there? You don't need to be cynical to know there's payment involved when you see this hat in Elle.

And no, the ad text doesn't help at all either:
Heat Up
Your Style
Make a sexy statement with fur, the most luxurious and stylish accessory of the season. The Paul Leinburd by CROWNCAP Raccoon Aviator will keep you cozy and chic. The shape is flattering on everyone and the double hardware and leather details are beautifully functional.

Worst of all, the photograph of a man and a woman in states of undress -- yet wearing the hats! Not, I repeat, not sexy.

Listen, I live in Fargo, North Dakota, so I see a lot of these hunter hats with ear flaps, fur-lined or not; if anyone can see the sexy potential of such hats, it's those of us who see them on our husbands and the general male population.

But a semi-dressed couple wearing these hats is the opposite of sexy simply because it depicts a lack heat. How hot and steamy can things be if people are wearing their hats because people are more worried about the amount of body heat they are losing through their heads?

Hey, Elle and Crowncap, we've got two words for you: Target Market.

The ad might have worked -- even with the "sexy" pic -- if they had really kitsched it up and gone with something like, "OK, it's not all that sexy or fashionable; but it's a luxurious thoughtful gift."

And Elle, when you accept such non-effective silly advertising under a "gift guide" label, you look like the cheap dirty whores we women think you are -- and when I say "whores," I mean that in the cultural vernacular sense, not as a negative reflection on professional sex workers.

What you could have done, should have done, Elle, was reject the ad under that heading or assisted the corporate client in creating an ad which would suit your readers. Either option would have shown a desire to meet the needs of both our readers and your advertisers.

Then you wouldn't have been seen as money-grubbing street whores; you would be professionals concerned about the satisfaction of your clients.

Friday, November 5, 2010

The American Woman - Her Achievements and Trouble

I'm not linking to this post by Jenn Jen because she linked to my post -- I'm linking to it because Jen shows us a kick-ass thing: LIFE Magazine's Dec 24, 1956 issue which was devoted to the subject of "The American Woman - Her Achievements and Trouble."

What's more, Jen makes some excellent analysis when she tells us to take this representation of what life was like for women in the 50s with a grain of salt:

in this particular issue of LIFE, there's little mention of women of colour (besides the beauty around the world feature), women in poverty and certainly no shout-out to queer women. You know, totally unlike today's über representational magazines. Heh.
As I always say, the truth lies as equally in the omission and lies in any publication. In vintage publications as well as today's.

But in any case, I'm getting a serious crush on Jen.

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