Found this while researching my post on Frederick's Of Hollywood Vs. Victoria's Secret: a very interesting quote from Decoding Victoria’s Secret: The Marketing of Sexual Beauty and Ambivalence, by Marie D. Smith.
The conclusions then, that I have reached, are essentially three. (1) Most women, in spite of the consciousness-raising effects of the Women’s Liberation movement, have thoroughly internalized the belief that a narrow, male-constructed image of female sexuality and beauty defines their self-worth. (2) This male-constructed image is accompanied by feelings in both sexes of ambivalence, confusion, and guilt, resulting in a need for sending and receiving conflicting sexual messages. (3) A large part of Victoria’s Secret’s enormous marketing success has been achieved through a consistently glamorous, flawless portrayal of this ambivalent, hyper-real version of the female body.
Does this have any impact on the discussion about women being too sexy in maternity &/or nursing bras?
My head (and heart) hurts...