Exploring being female (for that's what we are) in a world of media myths, publishing incompetence, and marketing madness -- as well as the female submission and subscription to those messages.

Saturday, November 19, 2011

Another One Of Victoria's Secrets...

Found this while researching my post on Frederick's Of Hollywood Vs. Victoria's Secret: a very interesting quote from Decoding Victoria’s Secret: The Marketing of Sexual Beauty and Ambivalence, by Marie D. Smith.

The conclusions then, that I have reached, are essentially three. (1) Most women, in spite of the consciousness-raising effects of the Women’s Liberation movement, have thoroughly internalized the belief that a narrow, male-constructed image of female sexuality and beauty defines their self-worth. (2) This male-constructed image is accompanied by feelings in both sexes of ambivalence, confusion, and guilt, resulting in a need for sending and receiving conflicting sexual messages. (3) A large part of Victoria’s Secret’s enormous marketing success has been achieved through a consistently glamorous, flawless portrayal of this ambivalent, hyper-real version of the female body.

Does this have any impact on the discussion about women being too sexy in maternity &/or nursing bras?

My head (and heart) hurts...

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