According to bra expert Ali Cudby, those Mad Men ad guys are the reason why bra sizes are so, well, illogical:
In other words, women have been struggling with this nonsensical measuring system for decades for the sake of a marketing gimmick!
Pink Populace Paparazzi Parade Exposé co-blogger Deanna also interviewed Ali and has exposed even more fascinating points about bras.
All this attention for Cudby's new book, Busted! The FabFoundations Guide To Bras That Fit, Flatter and Feel Fantastic.
And I'm giving away signed copies of the book here!